Programmatic DOOH made easy

Programmatic DOOH refers to the real-time delivery of outdoor advertising on digital signage and digital screens. The delivery can be data-driven based on various data segments. Frequently used data types include market research segments, mobile usage data and location-based data such as the current weather.

Advertising is purchased either via deals that are either predefined in terms of price and volume (guaranteed deals) or only in terms of price (fixed price or private deals), or via dynamic prices defined as part of an auction process (open market).

Splicky has been supporting advertisers and agencies as a demand-side platform for buying DooH campaigns in real time since 2016. We offer our services to customers in a large number of countries worldwide.

Targeting options for DOOH

With a variety of targeting options such as geo-targeting, GPS and weather data, you can play out your DOOH campaigns exactly where your target group is travelling. Your message – in the right place at the right time.

Geo targeting
GPS
Network
Location
Weather
Target group
Subnet
Privat deals
Planing

Drive to store

Measurement of visitor flows

Drive-to-store is particularly relevant for programmatic DOOH, as the measurement of visitor flows proves the relevance and effectiveness of DOOH and enables targeted campaign optimisation.

In a footfall DOOH campaign, mobile users are marked in the measurement pool when they are in the vicinity of a DOOH screen. This makes it possible to determine later whether a visitor to a POS or POI has previously been in contact with an outdoor advert. In addition, a score can be calculated for each location in order to evaluate the efficiency of the respective DOOH screen.

As media buying takes place in real time, advertisers can maximise visits to their locations.

Inventory for DOOH

With a variety of attractive out-of-home premium networks, Splicky offers different options in playout and a diverse audience such as commuters, business travellers, sports enthusiasts, families, decision makers, shoppers.

  • Contacts with high attention in waiting situations
  • High reach at highly frequented locations
  • High visibility
  • Top locations in urban areas
  • Local reach
  • High quality and large format screens
  • High visibility flexible deals with customised targeting options
  • Deal with guaranteed volume

Straßenrand

Autobahn

Bahn

Flughafen

Bürogebäude

Straßenmöbel

 Sport

Einzelhandel & POS

Gesundheit

Hotels

Taxis

Parken

Restaurants

DOOH Publishers

Wide reach and fragmented audience – In a consumer world that is always online, a campaign should focus on its mobile audience and present relevant content at all relevant touchpoints.

Other available channels

Discover our other channels to reach your target group in an even more targeted way. From mobile to CTV to audio – we offer you comprehensive options to place your message where it will have the greatest impact.

Desktop

Plan and implement visually appealing campaigns that convince users on the computer with detailed content.

CTV

Utilise the reach of connected TV and combine traditional media with digital precision on streaming platforms.

Mobile

Play mobile advertising programmatically and reach your target group everywhere – personalised on smartphones and tablets.

Audio

Place targeted audio adverts in podcasts and music streams and address your target group in moments of full attention.